Who is Dalton Stoltz?

Who is Dalton Stoltz?

Dalton Stoltz is a South African entrepreneur, digital marketing strategist, and business owner based in Cape Town, South Africa. Born on 23 January 1998, he began his entrepreneurial journey at a young age and has since built experience across event marketing, social media management, video production, digital advertising, and business development. He is best known as the founder of Iron Lead Agency, a US-focused digital marketing company that helps home service and home improvement businesses generate leads and grow through online marketing. You can learn more about his background and current projects at DaltonStoltz.com.

Early Career: Events, Media, and Film

Dalton's professional journey started in event marketing while he was still completing high school. At Pure Productions (2015–2016), he led a team of more than 40 event promoters and generated over R100,000 in ticket sales, working on events such as Colour Fest U18 and Wonderland U18. This early experience gave him a foundation in sales, promotions, and team management.

He then moved into digital marketing at XYZ Media (2017–2019), managing social media accounts for the band Rubber Duc, including its nationwide tour, and working with technology brand Divoom. During his time there, the company's social media following grew from roughly 60,000 to 100,000 followers. Rather than pursue a traditional marketing degree immediately, Dalton chose to build practical, hands-on industry experience instead.

How Did Dalton Stoltz Move Into Paid Advertising?

Dalton's shift into performance marketing began at Village n Life (2024–2025), a Cape Town hospitality group, where he worked as a Google Campaign Manager. His responsibilities included managing Google Ads campaigns, marketing hospitality and accommodation brands, optimising ad performance, and working with conversion tracking and reporting.

He then became Head of Paid Ads at Paint & Profits (2025–2026), specialising in marketing for painting contractors in the United States. There, he managed Google Ads and Google Local Services Ads, handled campaign optimisation, lead generation, conversion tracking, and performance reporting across multiple client accounts. This role helped establish his expertise in performance marketing within the American home improvement industry.

Entrepreneurial Ventures

Saint Advertising

Before founding Iron Lead Agency, Dalton started Saint Advertising, an influencer marketing agency that built a network of more than 100 influencers. The agency worked on campaigns involving entertainment and lifestyle brands, including associations with major gin brands, Mr South Africa, SA Fashion Week, and the Limpopo Gambling Board. This venture gave him direct experience in agency operations, client relationships, and influencer marketing. (Saint Advertising has since closed down).

Iron Lead Agency

Dalton founded Iron Lead Agency to focus on the United States home service and home improvement industries, including contractors in painting, roofing, flooring, epoxy flooring, concrete coatings, HVAC, plumbing, and remodelling. The agency's core services include Google Ads management, Local Service Ads, SEO management, Google Business Profile optimization, and website management, along with conversion tracking and lead attribution.

Dalton's approach centres on measurable outcomes: qualified leads, booked appointments, customer acquisition, and revenue rather than vanity metrics like impressions and clicks.

Stoltz Group

In South Africa, Dalton also established Stoltz Group, an advertising and management business with longer-term ambitions of expanding into asset ownership, property investment, and business management. The broader vision behind Stoltz Group is to build businesses that generate sustainable cash flow and eventually acquire income-producing assets.

Professional Expertise

Dalton's areas of expertise include Google Ads strategy and management, Google Local Services Ads, search engine optimisation, local SEO, Google Business Profile optimisation, contractor marketing, lead generation, conversion tracking and attribution, Google Analytics 4, Google Tag Manager, call tracking, website development, landing page optimisation, and AI-assisted website development.

Operating from South Africa while serving clients primarily in the United States, Dalton managed more than $1 million in advertising spend across marketing accounts during 2026 and has worked on campaigns associated with significant client revenue milestones, including a reported $100,000 month for a client.

Education and Knowledge Sharing

Beyond client work, Dalton has a strong interest in educating business owners and aspiring marketers. He has been developing the Google Ads & SEO Masterclass, an educational community hosted on Skool that covers Google Ads fundamentals, campaign structures, keyword research, conversion tracking, campaign optimisation, local SEO, Google Business Profile optimisation, and lead generation strategy. His goal is to teach from real, hands-on campaign experience rather than marketing theory alone.

International Entrepreneurship

A defining theme in Dalton's career is building businesses that serve international markets. Although based in Cape Town, South Africa, much of his professional focus has been on American companies, particularly contractors and home service businesses, helping them generate qualified leads and grow through Google Ads, SEO, and local marketing strategies.

To follow his ongoing work and projects, visit DaltonStoltz.com.